The Billy Madison Show
17th to 1st place in just 7 weeks!
Bringing syndication into morning drive on your station is a huge decision … we get it! It should meet certain criteria you expect from a syndicated brand that will lead you to make that decision. A syndicated show needs to deliver reliable and relatable content that exceeds anything you can find locally, and within budget. It should deliver a turn-key brand that fits all facets of your station's image, and most importantly, it needs to win.
Take Your Station to Number One!!
The Billy Madison Show is a funny and irreverent show built for guys. The successful, proven radio program features Billy as the leader of a group of passionate, curious, and unique individuals who work hard and know how to blend great original content and lifestyle entertainment targeted to active adults.
The Billy Madison Show began airing on 99.5 KISS in San Antonio on November 28, 2011, and it only took one Book before the needle started to move. In a newly minted ‘PPM world,’ the Billy Madison Show took the daypart from 16th in the market to Number One. The Billy Madison show out-rates and out-bills the other dayparts by 30 percent.
"In a nutshell, he’s ascended to Number One everywhere he wasn’t already. He ran the table in every Male demo: Number One 12+, 18+, 18-34, 18-49, 25-54, and 35-64. In Adult demos, he came as close to running the table as I’ve ever seen: Number One 12+, 18+, 18-34, 18-49, and 25-54. Apparently a few 55+ Women have yet to catch on, as he’s only 3rd place P35-64. We’re working on that."
—Keith Hastings, Director of Branding and Programming, KISS-FM, San Antonio
The success of the Billy Madison Show can be traced back to Billy, an extremely hard worker. While most morning show hosts rely heavily on morning show prep services for daily topics, Billy creates his own show prep for each show. You get something unique, and it works and wins. The ensemble that Billy has grouped himself around creates an environment that is hard to capture in our industry. You will win the daypart, you will win in social media, and your reps will win with clients.
Billy is a man from humble beginnings. Raised by his grandmother in a Catholic community just outside of Minneapolis, Minnesota, he is the undisputed Captain of the Billy Madison Show and is a champion of women’s rights. That’s where his grandmother’s influence comes in. Guys find him funny, girls think he’s sexy.
Co-host Derek is the least shy member of the BMS. He talks about his love of marijuana, as well as the number of guys his mom has probably slept with. He’s a degenerate gambler and a horrible money manager. People often feel better about themselves after listening to Derek. The colorful cast of characters also includes Jared (executive producer), John (goober), and Arianna (phone screener).
"In a nutshell, he’s ascended to number one everywhere he wasn’t already. he ran the table in every male demo--number one men 12+, 18+, 18-34, 18-49, 25-54, and 35-64. in adult demos, he came as close to running the table as I’ve ever seen—number one Persons 12+, 18+, 18-34, 18-49, and 25-54. apparently a few 55+ women have yet to catch on, as he’s only third place persons 35-64. we’re working on that." - Keith Hastings, Director of Branding and Programming, KISS-FM San Antonio, TX
"When we launched Rock 92-7 in 2015, we needed a morning show that could stack up against the heritage rock morning show across the street with 30 years in the market. BMS has proven to be a great choice. Topical, edgy, and overall a great fit for our core male audience." - Gino Flores, Operations Manager, KKBA-FM Corpus Christi, TX
“We launched The Billy Madison Show in Salisbury – Ocean City, MD Fall of 2015. We were incredibly impressed with the launch of the show and the cooperating from the show in making it “our” show. As they say, the rest is history. Billy has been a HUGE hit in our market, take WZBH “The Beach” all the way to number one Adults and Men 25-54 in the most recent Nielsen ratings, and Number One in Adults and Men 18-34. We could not be more satisfied with the show or our partnership” - Ron Stone, President and CEO Adams Radio Group
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